Windows Visual Identity

A bold new visual identity for the evolving world of Windows PCs, bringing the potential of each collection into focus through the ambitions of its users.

Impactful typography, new wallpapers and dynamic device renders anchor the system, while playful, personal details bring humanity to stories of work, life and play.

From the 3D modeler and competitive gamer to the small business owner and family getaway planner, the system celebrates what people can create, achieve and explore with Windows.