Olipop
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Creative Director / Designer: Henry Kuckens
Motion Designer: Mauricio Navas
Project Lead: Adam Rose-Levy
Agency: Dysrupt -
Art direction/design for paid/organic social assets set to redefine the creative and performance standard of Olipop’s paid marketing.
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Campaign Design
Double the Industry Average Redemption Rate
Olipop’s first ever paid campaign with an in-store offer. The campaign achieved a 60% redemption rate, double the industry average, and drove over 6,000 in-store redemptions.
The campaign’s success was driven by culturally fluent, native-feeling creative—blending nostalgia, UGC, and platform-first execution to capture attention and drive real-world action.
Creative rooted in nostalgic familiarity
Leveraging Olipop’s nostalgic brand ethos, we built a retro-inspired visual language spanning 8-bit gaming references and 1950s print advertising, all executed with modern performance best practices to drive impact and conversion.
$1.19 Cost per Reach
The creative assets reached over 2 million users at a breakthrough $1.19 Cost per Reach—63% below campaign average and 83% below the industry benchmark. The team supercharged engagement by weaving in organic UGC from TikTok, blending authenticity with performance.