Cheech & Chong’s Last Movie

Art Director / Designer: Henry Kuckens

Project Lead: Adam Rose-Levy

Agency: Dysrupt

For the campaign, I took stock of an extensive image archive and crafted a cohesive mini brand guide rooted in the film’s official poster visual identity.

This guide established consistent use of typography, color, and tone across all paid media assets, ensuring the digital campaign felt unified, nostalgic, and true to the Cheech & Chong legacy.

Campaign Design